2XU targets $50 million from the US by 2017 - sportstextiles: Lea SportsTextiles

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2XU targets $50 million from the US by 2017

05/06/2014
Australian compression brand 2XU has appointed its first director for the US market, after receiving investment from luxury group LVMH’s equity fund, L Capital Asia 2, which will enable growth in the country.

Scott Taylor spent 15 years at Nike and eight at Under Armour in roles such as general merchandise manager and director of key accounts.

“From a US perspective, we aspire to accelerate the growth of the business and brand to the extent that US annual revenue breaks through $50 million by 2017 en route to $400 million in the longer term,” said 2XU CEO Kevin Roberts.   

“In order to achieve our global growth aspirations, it’s imperative that we develop high quality teams in all key markets, and we are delighted to welcome Scott to lead our team in the US.”

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