Korean brand joins European Outdoor Group
06/06/2018
Helinox designs and produces lightweight, outdoor equipment and furniture, including chairs, tables, trekking poles and umbrellas.
Chief executive, Young Lah, said on making the announcement: “Helinox is an ambitious company and we have exciting plans that are starting to take shape in Europe. In preparing for business growth in the market, we also want to play a role in the wider development of the sector. The European Outdoor Group provides great leadership and services to the industry and we are keen to collaborate with other businesses on projects such as responsibility, sustainability, market research and the promotion of the outdoors. We look forward to working with the EOG team and colleagues from across the trade.”
For his part, EOG general secretary, Mark Held, commented: “We’re delighted to welcome Helinox. The brand is dynamic and ambitious and clearly shares the association’s aims and objectives. The EOG’s membership continues to grow, which is good news for everyone involved. This makes the association ever more representative of the whole sector, which adds value and authority to our strong portfolio of projects and allows us to collaborate more effectively for the benefit of all.”
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