Applied DNA seeks deeper penetration of textile - sportstextiles: Lea SportsTextiles

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Applied DNA seeks deeper penetration of textile market

05/10/2018
Applied DNA Sciences, a provider of DNA-based product authentication solutions, has appointed Wayne Buchen to lead the strategic sales efforts for its global textile business. 

In this role, he will be in charge of driving the development and execution of sales strategies to expand Applied DNA’s presence in global textile markets. 

Mr Buchen has more than 20 years of experience in sales, sourcing and operations. He was most recently vice president of global sourcing and operations for Lacoste in Hong Kong and vice president of global sourcing in New York. He has also held leadership positions at Under Armour, Li & Fung and VF Corporation. 

“Wayne’s deep experience with the needs of today’s brands makes him a great and timely fit for Applied DNA as we move to expand our penetration of the global textile market,” said Dr James Hayward, president and CEO of Applied DNA. “His many years of supply chain operations and sourcing for leading apparel brands give him a unique perspective on how to position our CertainT platform for maximum effect for adoption by brands and textile manufacturers worldwide, as business imperatives centered on sustainability and the circular economy continue to be embraced by textile ecosystem participants.”

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Applied DNA makes further inroads into the Asian market 29/01/2019
Applied DNA plans public offering of its shares 20/12/2018
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Applied DNA system to be used to tag upcoming cotton harvest 20/07/2018
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Applied DNA secures patent for cotton identification technology 28/02/2018
First overseas customer for Applied DNA tracking system 02/02/2018
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