Experienced fashion industry figure joins Applie - sportstextiles: Lea SportsTextiles

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Experienced fashion industry figure joins Applied DNA advisory board

06/02/2019
Applied DNA Sciences, a provider of DNA-based product authentication solutions, has appointed Stephen Birkhold to its strategic advisory board. He will also serve as a consultant to the company as it seeks to penetrate the fashion and luxury apparel and accessory markets. 

Mr Birkhold has 30 years of experience in the fashion sector. He has served as CEO of the Lacoste and Diesel brands as well as spending ten years at VF Corporation. 

His role will see him spearhead development of a new sales and marketing strategy for Applied DNA’s technology in the aforementioned sectors. 

Announcing the appointment, Dr James Hayward, president and CEO of Applied DNA, said: “Steve Birkhold is one of the most respected names in fashion. His expertise will help us bridge the strategic connection between our leading-edge technology and the supply chains and associated claims of contemporary fashion.”

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