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Applied DNA and A&E to develop “security applications for sewing thread”

01/03/2018
Applied DNA Sciences, a provider of DNA-based product authentication solutions, has announced it is collaborating with industrial thread manufacturer American & Efird (A&E) to develop a new anti-counterfeiting platform for sewing thread.

It will be based on Applied DNA’s CertainT authenticity platform and aims to help brands protect their products. 

A&E chief executive, Les Miller, described CertainT as “an innovative solution for brands and retailers in the supply chain”. He said the two companies would work together to create “new security applications for sewing thread”.

He added: “Our customers are increasingly more vigilant and security minded. DNA technology can protect a wide range of products, from luxury consumer brands to industrial applications where integrity of components is mission critical". 

For his part, Dr James Hayward, president and CEO of Applied DNA, said a range of products, from running shoes to luxury items, would benefit from a secure sewing thread. He said the cooperation between the two companies offers a “powerful opportunity” to develop an anti-counterfeiting solution for sewing thread. 

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