A&E unveils thread counterfeiting solution
These threads, which will be marketed under the brand name ‘Integrity’, have been developed alongside Applied DNA Sciences. They are based on this company’s CertainT authenticity platform.
Discussing this preview at Texprocess, A&E president, Chris Alt, said: “One of the big challenges brands face today centres around authenticity. Loss of revenue, reputation and brand trust are some of the potential outcomes of counterfeit products.”
A&E and Applied DNA first announced they were working together on an anti-counterfeiting platform for sewing thread in early-2018. At the time, the partners said their aim was to help brands protect their products.
Now, A&E has said the ‘Integrity’ thread line offers the opportunity to add “advanced identification” to a product, allowing for greater transparency in the manufacturing process.
For his part, Dr James Hayward, CEO of Applied DNA, said: “Our collaboration with A&E to adopt the CertainT platform globally is a key breakthrough for brands, which have not had the benefit of forensic systems to help them resolve counterfeit and diversion in their supply chains.”