VF appoints new brand president for Altra - sportstextiles: Lea SportsTextiles

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VF appoints new brand president for Altra

26/11/2018
Footwear and apparel group VF has named Todd Dalhausser as president of its Altra brand. It completed the acquisition of the road, trail and lifestyle brand in June.

He joins the VF group from Wolverine World Wide, where he was vice president of sales for Saucony North America. He previously managed Saucony’s apparel business and has held similar positions at Vans and at Reebok. 

Steve Murray, VF’s vice president of strategic products, said: “With Todd’s appointment, we will build on Altra’s innovative design technology, unique brand positioning and loyal consumer following to accelerate growth and deliver on our commitment to improve runners’ lives by making their footwear function more naturally.”

Mr Dalhausser’s appointment allows Altra’s co-founder Brain Beckstead to take on the role of chief marketing officer. He will be responsible for all the brand’s product and marketing activities.

Related stories:

Altra moves beyond trail running mainstay 20/06/2019
VF names new supply chain chief 03/06/2019
Vans contributes to strong quarter for VF 23/01/2019
New acquisitions contribute to strong quarter for VF 24/10/2018
VF completes acquisition of Altra brand 06/06/2018
VF adds another footwear brand to its portfolio 15/03/2018

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