Converse blends classic designs with recycled materials
28/06/2019
This is part of a new project, Converse Renew, which aims to address the challenges of dealing with post-consumer or post-industrial waste. The brand wants to find more sustainable ways to make its products.
The first iteration, Renew Canvas, is made from 100% recycled polyester that is derived from used plastic bottles. Converse has said it has the same feel and look as traditional Converse canvas.
Renew Denim is made using an in-house upcycling process for denim jeans that have been diverted from landfill. As well as the Chuck Taylor All Star, it will also feature in a new version of the Chuck 70.
The final part of this project is Renew Cotton, which Converse says uses a proprietary process that transforms cotton canvas waste from the manufacturing process before it is blended with polyester to create a new yarn.
Chuck Taylor All Stars and Chuck 70s feature Converse Renew Canvas will be released in July. This will be followed in August by a Renew Denim Chuck 70. Renew Cotton releases will come in early 2020.
Image shows the Renew Canvas Chuck Taylor All Star (credit: Converse).
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