Levi’s and Nike tie-up showcases laser technology
27/08/2019
Featuring an all-over print style on pink and indigo denim, these feature Levi’s shrink-to-fit 501 denim with the signature red-tab flap on the heels and a jacron tongue label of both the Air Force 1 Low and High.
The collaboration is another example of Nike embracing denim footwear. This summer, the brand introduced a Nike Air Force 1 Low featuring interchangeable denim Swooshes. Nike also teamed with denim label 3×1 for a three-piece collection in May.
“Our 2018 Nike Jordan collaboration became a viral customisation hit, with people dyeing, bleaching and distressing the denim clad Jordans,” said Jonathan Cheung, senior vice-president of design innovation at Levi’s. “So customisation was top of mind when we got together with Nike again.”
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