Rudolf’s primer makes fabric ‘laser ready’
25/10/2019
The company points to products such as PFC-free coatings that can add water repellency to jeans as an example of the move towards longevity.
“R&D initiatives gravitating around the ?avour of the season are de?nitely decreasing,” said Wolfgang Anton Schumann. “What’s increasing is strategic partnerships based responsible science, whose purpose is creating win-wins in the arena of ethical fashion and in the name of a renewed love for product quality.”
One of the group’s latest products is a primer that makes denim ‘laser ready’, “either through the creation of signi?cantly enhanced aesthetics on indigo and sulphur dyes, or the achievement of energy savings”.
"This breakthrough innovation is a ?rst and required eight months of very intensive and multi-disciplinary work, with key customers in two continents,” added Alberto De Conti, head of Rudolf’s fashion division. “It was mainly about applying science through a beginner's eye and encouraging teams to learn from each other.”
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