Adidas admits it has been a ‘big contributor’ to plastic waste
30/01/2020
Primeblue contains Parley Ocean Plastic and is included in products such as Ultraboost 20 and in the uniforms of some of the biggest teams in the world.
Primegreen, a performance fabric which contains no virgin plastic, will be available later this year and will also be featured in competitive products.
Both performance fabrics will play a significant role in adidas reaching more than 50% total volume of recycled polyester at the end of 2020.
Adidas claims that “for every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world”.
It highlighted its Three Loop Strategy:
• Recycled Loop – Made from Recycled Materials: Supported by the introduction of Primeblue and Primegreen performance fabrics.
• Circular Loop – Made to be Remade: Products whose lifecycles continue after each use, like the Futurecraft Loop running shoe; and
• Bionic Loop – Made with Nature: adidas’ ambition to create future where every adidas product can have multiple lives and then return to nature.
It also said that by 2030 the company’s carbon footprint by will be 30 percent lower than in 2017 as part of the Fashion Industry Charter for Climate Action; and by 2050 it will achieve climate neutrality. In Germany, the company already sources almost all its electricity from renewable sources.
James Carnes, vice-president of brand strategy, said: "We believe that through sport we have the power to change lives, and we are dedicated to creating that change. Since 1998, we’ve been developing and introducing innovations to end plastic waste.
"Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company.”
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