The US brand suggested typical athletic shoes are static and can "leave feet tired and in pain if you spend many hours in them".

DailyFit uses the next evolution of its DMX Triple Max Air Moving Technology in the midsole, which is designed to provide active cushioning.

The slip-on style sends air to different zones of the feet depending on whether the wearer is in motion or standing.

 

Kendra Lee, global product manager at Reebok, said: “We built a shoe that prioritised all day comfort but didn’t sacrifice on style and is versatile enough to wear with leggings and jeans from day to night.”