Co-founder of 2XU launches new brand
One of the founders of compression clothing brand 2XU, Jamie Hunt, has set up a new brand called Pressio.
Based in Auckland, New Zealand, Mr Hunt was head of product at 2XU until two years ago. He has described Pressio as a brand built upon the pillars of performance, sustainability and ethics.
The yarn selection, knitting technique, dyeing and manufacturing approach it takes in making its products will be in keeping with these three pillars.
It is using printing techniques to eliminate batch dyeing in the majority of products in its range, and has incorporated 100% recycled fabrics in one category, running.
At the time of the launch, Mr Hunt said: “No sporting brand has truly been able to step up and meet performance parameters in sustainable fabrications that match non-sustainable options. In my 20-plus years of engineering performance fabrics, this is the range I am most satisfied with. And we have a pipeline of new fabrics still in development, that raise the bar even higher.”
