New executive chairman at Moose Knuckles
Montreal-headquartered luxury outerwear and sportswear brand Moose Knuckles recently announced the appointment of former Tapestry chief executive Victor Luis as executive chairman.
According to a statement released by the Canadian firm, Mr Luis, who is also an independent director of Farfetch and Deckers, has made a “significant” investment in the company, the size or financial terms of which have not been disclosed.
Moose Knuckles said that Mr Luis will join as an “operating partner” alongside the brand’s founders and co-chief executives, Noah Stern and Ayal Twik, as well as their families and investment firm Cathay Capital.
Commenting on the news, Mr Stern and Mr Twik said: “We are extremely excited to partner with Victor on our brand’s next chapter. He has a proven track record of growing brands globally at an unprecedented rate.
“We are super proud that we have been able to create one of the fastest growing fashion brands in the world. Bringing on an executive with Victor’s pedigree will help us hit that higher gear.”
For his part, Mr Luis stated: “I have long been attracted to the opportunity in the fast-growing and highly fragmented luxury outerwear space and Moose Knuckles is uniquely positioned to take a leadership position in this market.
“I am extremely excited to support Noah, Ayal and the global Moose Knuckles team as we leverage the strong foundation they have already built to bring our tradition of superior quality, unique design and brand narrative to fans across the world.”
The brand’s sights are reportedly now set on deepening and accelerating its expansion in China, in particular, where it currently operates three physical stores (out of a total 11 globally). It reportedly intends to open ten more brick-and-mortar stores by the close of 2022.
