Garment makers in the country have suffered a drop in orders since the pandemic, struggling to keep up with lower cost labour countries such as China and Vietnam, according to a report by newswire Reuters.

Seoul Fashion Textile Sewing Association chairman Oh Byung-yeol told Reuters: "The two years of covid-19 have been a tough time for domestic fashion corporations, but Squid Game, which has become a global sensation, has also made tracksuits popular domestically, leading to a flood of orders."

VF Corp has reported a slight uplift in demand for white Vans, which it also credits to the show.