European success for HD Wool’s new insulation te - sportstextiles: Lea SportsTextiles

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European success for HD Wool’s new insulation tech

04/11/2021
European success for HD Wool’s new insulation tech
Technical wool insulation provider HD Wool’s new Apparel Insulation technology has been incorporated into the recent outerwear collections of English brands Purdey and 7L (Seven Layer), in addition to Sweden’s Hajk.  

HD Wool, also based in England, described its latest outdoor- and lifestyle-oriented offer as 100% natural, renewable and highly durable, with “excellent” temperature regulating and moisture management properties.     

The company is also actively supporting farmers to commit to regenerative agricultural practices, it said, including by having their land evaluated – and verified – by the US-based Savory Institute to measure its land-to-market process on an annual basis. 

Thanks to its own Woolkeepers programme, launched alongside Perthshire-based wool buyer Brannach Olann in 2019, the wool used in creating HD Wool’s Apparel Insulation is “fully traceable” back to farm-level.  

Managing director for HD Wool Apparel Insulation, Simon Whitmarsh-Knight, commented: “Consumers are thinking more about how the products they buy make an impact on the environment, thus becoming more cognisant of the ingredients they are made of. 

“We are delighted that these brands have adopted our natural HD Wool Apparel Insulation as an alternative to synthetic insulation featured in key pieces of their autumn-winter 2021 outerwear collections.” 

Hajk’s three-layer lightweight ARV jacket. Credit: Hajk 

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