UK’s Innovation Centre provides route to on-demand fashion
09/03/2022
The centre uses Kornit’s direct-to-fabric and direct-to-garment digital production solutions, which the company says offer production capabilities that minimise carbon footprint.
The centre will offer prototyping to brands wishing to bring production nearer to the consumer.
Chris Govier, president of Europe, Middle East and Africa for Kornit Digital, said: “Whether you’re a brand, apparel provider, custom fabric fulfiller or creative designer wondering how to handle the next major market disruption, grow product lines, create a more eco-responsible and accountable production floor, or just want to waste less, the Innovation Centre will help you achieve these goals.”
Jenny Holloway, CEO of Fashion-Enter, added: “This Innovation Centre makes it possible to capture the full, end-to-end production process in a single location. The beauty of having print on demand means there are no minimums, so we can make one garment, or we can make up to 30,000 garments a week from all locations at the same fixed cost.
“We can also train future generations on the right way of producing garments for today, responsive to demand, with minimal waste - ethical and sustainable.”
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