Xtep Kids using AI to improve sports shoes - sportstextiles: Lea SportsTextiles

News

Xtep Kids using AI to improve sports shoes

18/04/2023
Xtep Kids using AI to improve sports shoes
The childrenswear business of Hong Kong-based sports brand Xtep, Xtep Kids, has partnered with a technology company in Xiamen, Fujian province, as part of its plans to advance the development of sports shoes designed for school-age children, local media have reported.

Both parties will work to gather and analyse “more accurate and scientific” footwear data for the target age range, employing algorithmic artificial intelligence (AI) to improve products and ultimately move the category forward, they said.

It is also hoped that the collaboration will help support children’s health and well-being, plus contribute to “the growth of children’s sports” across the board.

The brand entered into the new strategic cooperation agreement on April 14.

Image: Xtep Kids.

Related stories:

Xtep retail sell-through up 20% YOY in China 09/01/2024
Xtep to donate another ¥100m in support of rural youths 22/06/2023
Fifty-plus brands join Shanghai sports market event 05/05/2023
Mussel foot proteins support higher-yield synthetic spider silk 04/05/2023
Tmall reveals its top three outdoor brands for sales 24/04/2023
Preliminary data hints at further growth for Anta in Q1 17/04/2023
Tangshan Sanyou to offer 100% Circulose fibres first 03/04/2023
Renewcell signs up CTA Green Fibre 28/03/2023
A new record for Xtep 27/03/2023
Anta reports 2022 ESG and financial progress 23/03/2023
Li-Ning grew in 2022, despite macro challenges 20/03/2023
Adidas expands on 'designed in China' strategy 17/03/2023
Erke holds Sports Technology Day in Shanghai 10/03/2023

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.