Brands support WFSGI report in Geneva
The World Federation of the Sporting Goods Industry (WFSGI) hosted a side event at the World Health Assembly in Geneva (May 19 to 27), alongside members including adidas, Asics, Decathlon, Nike, On and Puma, to launch the Sporting Goods Physical Activity Impact Report: Moving the World Towards an Active Future.
The report underscores the urgent need to address physical inactivity, affecting over 1.8 billion adults and 81% of adolescents worldwide, WFSGI estimated.
With inactivity levels projected to rise to 35% by 2030, the economic toll is expected to surpass $300 billion annually.
WFSGI CEO Emma Zwiebler said: “As an industry with global reach and cultural influence, we are demonstrating how we’re removing barriers to physical activity and creating scalable, cross-sector solutions. This report highlights the breadth of actions our industry is taking to help empower and inspire people to live more active lives and the power of collaboration over competition amongst our member brands.”
Read Sportstextiles' interview with Emma Zweibler, where she discusses this topic.
Photo: L-R: Dan Burrows (Nike), Emma Zwiebler (WFSGI), Dr. Ailan Li (WHO), Sir Gareth Southgate, Andy Moose (WEF), Dr. Jane Thornton (IOC)
