Brands donate surplus gear through Equipped to Be Active
Grassroots outdoor and sports organisations across Europe have received donations of equipment through an initiative that took place during the 2025 European Week of Sport.
Led by the It’s Great Out There Coalition and Opening Up The Outdoors, the Equipped to Be Active campaign encouraged brands to donate surplus, prototype or unused sports gear.
Keen, Intersport, Helly Hansen and Kari Traa donated €10,000 worth of kit, now distributed to nine outdoor associations and sports clubs.
Margo De Lange, secretary general of the It’s Great Out There Coalition, said: “By connecting brands and associations, we have not only promoted physical activity, but have also given new life to unused equipment, supporting both people and the planet.”
IGOT is a not-for-profit collaboration launched by the outdoor industry in 2017 with a mission to get Europe active outdoors. Founded in 2021, OUTO is a non-profit organisation dedicated to promoting diversity and inclusion in outdoor spaces.
Photo: Mountain Guides Association, Zadar, Croatia
