Circ extends Fibre Club
Madewell, Reformation and C&A, alongside supply chain partners Lenzing and Linz Textil, have joined the second cohort of Circ’s Fibre Club.
First launched in January 2025 with Bestseller, Eileen Fisher, Everlane and Zalando, alongside Arvind, Birla Cellulose and Foshan Chicley, Fibre Club addresses minimum order quantities and pricing challenges that have historically limited the adoption of new materials.
Aggregating demand across pulp, fibre and yarn stages helps brands move from pilot testing to commercial product launches and long-term commitments.
Each brand is developing collections using Tencel|Circ with Refibra technology, made with 30% Circ pulp sourced from recycled polycotton textile waste. Linz Textil spins the fibres into yarn, and each brand nominates its own fabric and garment manufacturers to ensure smooth integration into existing supply chains. This model allows brands already working with Lenzing fibres to adopt Circ materials while expanding Circ’s network of manufacturers capable of producing circular textiles at scale.
Nikki Player, senior director of raw materials at Reformation, said: “By removing traditional volume constraints, they’ve given us a much clearer and faster pathway to develop and integrate next-gen and higher recycled-content fibers into our long-range strategic materials portfolio. It’s made the whole process of scaling sustainable materials feel much more collaborative and achievable.”
