Former Patagonia manager heads to Haglöfs
Swedish brand Haglöfs has appointed Linden Mallory as chief product officer (pictured) and promoted Paulina Arnberg to director of direct-to-consumer & merchandising.
Linden joins Haglöfs from Pas Normal Studios and previously held leadership roles at Patagonia.
Andreas Lorenz, CEO of Haglöfs, said: “Linden’s expertise in product innovation, combined with a genuine connection to the mountains, will help us craft products that inspire our community and strengthen our position as a premium outdoor brand. I’m truly excited about what we’ll build together.”
Haglöfs has been owned by private equity firm LionRock Capital since December 2023. Former CEO Martin Daniels spoke with Sportstextiles last autumn but left the company following a disagreement about strategy with LionRock’s founder.
