Deckers reports record revenues for 2013
04/03/2014
Its biggest brand, Ugg, saw sales up 18% in the final quarter and 10% for the full year to $1.3 billion
Sanuk sales increased 45.2% to $22.2 million for 21013 while Teva sales increased 13.6% to $15.5 million.
"Our strong fourth quarter performance capped off a year of solid strategic progress," said Deckers CEO Angel Martinez. "We believe that the concerted investments we are making in our brands, distribution platforms and infrastructure are leading to improved financial and operating results as we expand our direct-to-consumer footprint and elevate our omni-channel resources. Our sales and earnings growth were driven by strong full price selling throughout each of our distribution channels and geographic regions. The power of the Ugg brand was on full display during the recent holiday season as consumers responded very positively to our most complete product line ever.”
Deckers began to use a cheaper wool alternative to sheepskin in its Uggs last year to offset rising raw material prices. "Ugg Pure has had an immediate impact on enhancing our product line and will result in reduced costs," said Mr Martinez in October.
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