Deckers taps Google for board appointment - sportstextiles: Lea SportsTextiles

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Deckers taps Google for board appointment

19/09/2014
Footwear group Deckers has appointed Google’s vice-president of partner business solutions to its board to advise on interactive marketing and brand development, as well as financial and operational management.

Bonita Stewart is responsible for Google's monetisation strategies for advertisers and publishers. 

Deckers CEO Angel Martinez said:  "She has a proven track record of managing large and growing organisations in highly competitive and dynamic industries.  We look forward to tapping her expertise as we continue to execute our Omni-Channel strategy, grow our brands and expand our direct-to-vonsumer footprint globally."

"Deckers has evolved into a dynamic and innovative organization, growing from its roots in outdoor footwear into a global multi-channel, lifestyle brand company," said Ms Stewart.  "This is a very exciting time for Deckers and I look forward to playing a role in helping the company further strengthen its ability to deliver seamless shopping experiences and build on its direct connection with consumers."

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