Deckers enters ‘new phase’ as main brands falter in second quarter
02/11/2015
However, while group sales increased 5.4% to $506.2 million, its largest brands were flat or reported declines.
UGG sales increased 0.9% to $421.1 million, hit by a decrease in tourist traffic in the US as a result of the strengthening dollar.
Teva sales decreased 13.6% to $17.9 million due to a decrease in wholesale and distributor sales.
Sanuk sales fell 9% to $17.3 million due to fewer wholesale sales, partially offset by an increase in direct-to-consumer sales.
Combined net sales of the company's other brands increased 30.5% to $30.6 million, mainly due to a $6.9 million increase for the HOKA ONE ONE brand.
Angel Martinez said: "I'm very pleased with our current performance which wouldn't have been possible without the strategic investments we've made in key areas of the business over the past several years. From Omni-Channel capabilities and product innovation to marketing and people, we are in the process of transforming the company into a consumer centric, global brand operator positioned to deliver sustainable top-line growth and operating margin expansion.”
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