Deckers names president of fashion lifestyle - sportstextiles: Lea SportsTextiles

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Deckers names president of fashion lifestyle

22/04/2016
Footwear group Decker Brands has named Andrea O’Donnell as president of fashion lifestyle. She joins from DFS Group Limited, a luxury retailer majority owned by LVMH, where she was president of global merchandising.

Ms Decker was previously director of Lane Crawford, where she was responsible for merchandising, merchandise planning, marketing, CRM and store planning for the Asia Pacific region.

"We are pleased to welcome Andrea to the Deckers family. Her background in strategic planning, product, and merchandising coupled with her vast international experience make her the ideal fit to head our newly created Fashion Lifestyle group,” said Dave Powers, president of Decker Brands.

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