Ugg recovery helps Deckers to strong first quarter
31/07/2017
In the first quarter of the 2016/17 fiscal year, Deckers’ net sales increased 20.3% to $209.7 million. This improvement was helped by some earlier than planned global wholesale shipments, the company said.
After a fall of 4.8% in sales in the last financial year, there was better news from the Ugg brand. During the first three months of the year, it saw a 24.9% increase in net sales to $114.7 million.
Dave Powers, president and CEO of Deckers, explained that this growth was fuelled by strong sales from Ugg’s spring and summer product line.
More traditionally associated with double-face sheepskin boots, Ugg has diversified to other categories. Mr Powers said the sneaker and sandal models from Ugg’s spring/summer collection had performed especially well during the quarter.
The Hoka One One running shoe brand continued its impressive growth with sales of $30.7 million in the first quarter. This represents a year-on-year increase of 74.2%. Mr Powers said earlier this year that Deckers is “just beginning to scratch the surface of the brand’s potential”.
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