Deckers to become “more nimble” after sales dip
03/02/2017
Revenue from the Ugg brand fell 5.3% to $704 million and the Sanuk brand saw an 18.4% decrease in sales to $13.9 million, but the Teva brand offered some cheer, recording revenue of $14.6 million, a 3.9% increase year-on-year. Combined sales from Deckers’ other brands, which include Hoka One One, jumped 28.6% to $27.8 million.
The group’s domestic sales were down 9.9% to $489.5 million but its international sales grew 7.2% to $270.8 million.
“With the accelerated change that we are seeing in the marketplace, we plan to further transform our operating structure in order to grow profitably and become more nimble,” said Dave Powers, president and CEO of Deckers.
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