Software expert strengthens Deckers board

19/12/2014

Footwear group Deckers Brands as appointed Nelson Chan, a veteran of the software industry, to the board to advise on Omni-Channel and direct-to-consumer strategies.

Deckers has created a culture of innovation that has fostered a terrific group of brands and a strong consumer following," said Mr Chan. "This culture is reflected in the recent opening of the company's two innovation lab to test the latest omni-channel models and merchandising approaches. Building on these kinds of initiatives, I'm looking forward to helping the company to expand on its connection with consumers."

Mr Chan served as CEO of GPS maker Magellan from 2006 to 2008.

The Ugg, Teva and Sanuk owner also announced Maureen Conners will leave the board to pursue other activities.