‘Innovation’ drives 24% sales rise at Deckers

27/10/2014
US footwear group Deckers has reported strong sales increases across all its brands in the second quarter, which ended September 30, after consumers “responded positively to sharper price points, innovation and enhanced aesthetics”. 

Sales at its biggest company, UGG, grew 24% to $417.1 million.

Teva sales grew 14.9%to $20.7 million, Sanuk’s increased 3.2% to $19 million and ‘other brands’ grew 76.5%  to $23.5 million.

“Our second quarter results reaffirm that Deckers Brands is a growth company,” said CEO Angel Martinez.  “Both our revenues and earnings grew more than 20 percent for the second quarter compared to the same period last year driven by the performance of our strongest, most diversified product line up ever. 

“We believe that we are well positioned for another successful holiday season, and more importantly, to drive growth for many years to come.”

The company now expects fiscal year 2015 revenues to be approximately $1.8 billion or 15% over the year to the end of March 2014, up from the previous guidance of 14%.