Billabong finalises executive team

06/05/2014

Sportswear group Billabong has appointed Bill Bettencourt as general Manager of RVCA, an apparel brand it bought in 2010.

Mr Bettencourt most recently spent four years as vice-president of sales and marketing at footwear company Sperry Top Sider and has also held senior roles at Vans and Reebok.

He will report to Neil Fiske, CEO of Billabong, who said: “Bill is a brand builder with a go-to-market skill set that will help realise the tremendous growth potential of the brand globally. His international leadership experience in athletic and action sports will be a big asset for the brand.”

He added that the Billabong group’s executive leadership team is now complete.