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Lofty aims at Vaude

15/07/2014
Lofty aims at Vaude
Germany-based outdoor brand Vaude is striving to become "Europe's most sustainable outdoor outfitter" by 2015 and has launched a sustainability website to highlight its strategies. Its headquarters in Tettnang have been climate-neutral since 2012. Chinese producers of Vaude products pay their employees 50% more than the local minimum wage and its Vietnamese partners pay 115% more, it said.

Vaude introduced its own certification for “environmentally friendly” textile products, Green Shape, in 2010. In the 2013 summer collection, 69% of apparel had the Green Shape logo, increasing to 79% for summer 2014.

"We want to give everyone a chance to get an accurate picture of Vaude. This reflects the growing consumer desire to find out – before making a purchasing decision – what the manufacturer has done to meet its responsibilities,” said Vaude CEO Antje von Dewitz. 

Image: The German company has introduced a number of process efficiencies, and its headquarters is powered by renewable energy

Related stories:

Vaude’s €7m campus includes climbing wall 20/10/2015
Vaude tightens standards for Green Shape label 12/08/2015
Vaude operations on track after fire 15/05/2015
Vaude recognised for ‘boldness in business’ by FT 01/04/2015
Vaude encourages second-hand selling to extend product life 04/03/2015
Most sustainable outdoor outfitter? Vaude claims to have met target 23/02/2015
Vaude adds to ‘recycled’ backpack range 21/08/2014
Vaude makes new board appointment 20/01/2014
Vaude publishes new sustainability report 15/07/2013
Vaude founder honoured at OutDoor 12/07/2013
Vaude embarks on new China adventure 27/06/2013
Vaude says its HQ is now “climate neutral” 04/06/2013

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