European consumers confused about flax
17/07/2014
It found that fourth fifths of respondents were unaware of its origins, but 61% said they are willing to pay more for a product that can be certified as European.
Almost 60% of interviewees thought flax is grown outside Europe, and 19% admit to having no idea where it originates.
Europe produces 137,650 tons of scutched flax from 71,000 hectares cultivated (2013 harvest). France is responsible for 80% of the continent’s production.
European flax is GMO-free, a commitment signed by all the CELC producers as part of the European Flax Charter.
The Italians and the British are the leading consumers of linen in Europe – although it accounts for only 1% of the world’s textile fibres.
CELC represents 10,000 European enterprises in all stages of flax and hemp production.
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