VF and Desigual join speakers’ roster for IAF convention

08/09/2014
A representative from sports and outdoorwear group VF Corp will be among speakers at the upcoming International Apparel Federation conference, held this year in Colombia’s top textile producing city, Medellin.

Horacio Broggi, Latin America director for Spanish brand Desigual, and Claudio Chiaromonte from Disney will discuss steps to remain globally successful, including use of omni-channel strategies.

Massimo Mazza, a director at consultancy McKinsey, will talk about growing business in second tier Latin American cities and Tom Julian of the Doneger Group will show how the best performing brands are successful in targeting millennials.

Fernando Pimentel, executive director of Brazilian apparel association Abit, will discuss the opportunities for increased Latin American trade.

The convention will be held from September 29 until October 1 at the Dann Carlton hotel.