Patagonia arms grassroots ‘activists’ through new book
17/02/2016
Since 1985, Patagonia has donated 1% of annual sales to grassroots environmental organisations, supporting more than 3,500 groups globally with a total of $70 million to date.
Two decades ago, it founded the Tools Conference, bringing together experts to provide practical training to help activists become more effective in devising and executing their campaigns.
“In a just society, the people with the best information win. But we’re not dealing with a just society,” said Yvon Chouinard, founder and owner of Patagonia. “We need to fight with the same tools the enemy is fighting us with. We have to be more clever and more creative. And we can never lose sight of the fact that every lasting revolution has begun at the bottom, not at the top.”
Tools for Grassroots Activists is comprised of a collection of essays written by presenters from past conferences, including acclaimed activists such as Jane Goodall, Bill McKibbon, Wade Davis, Annie Leonard and Terry Tempest Williams.
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