Patagonia ups focus on environmental activism
16/09/2015
It has donated $6.2 million to 741 grassroots environmental groups this year as it says these groups continue are “woefully underfunded”.
It said: “That’s why we support community-based organizations – often edgy and off the beaten path – working to create positive change for the planet in their own backyards. These individual battles are the most effective in raising more complicated issues in the public mind, particularly those of biodiversity, ecosystem protection and climate change.”
It will host the biennial Tools Conference – a four-day conference for small grassroots organisations – later this month.
Lisa Pike Sheehy has been appointed to the newly created environmental role, reporting directly to CEO Rose Marcario. She is on the board of the US-based Outdoor Industry Association and last year received Outdoor Industry Women’s Coalition Pioneering Woman of the Year Award.
Image: Patagonia CEO Rose Marcario
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