Lectra to help Chinese manufacturer reach 2025 targets
14/12/2016
A key aim of the scheme is to encourage manufacturers to move towards smart industrial production and value-added manufacturing. High Rock is making efforts to boost the level of customisation that it can offer to customers. It will use Lectra’s Made to Measure (MTM) technology, as well as drawing on the company’s experience in sports and outdoor wear to reduce its product development cycle time, speed up its response time, and enhance on-time delivery.
“Lectra’s advanced MTM technology, integrated with product data management, provides exactly what we desired - it is the best choice for High Rock and we look forward to the results of implementation, as well as our future corporation,” said Ma Songqi, chairman of High Rock.
“Lectra’s superior technology and expertise in outdoor sportswear is perfectly aligned with High Rock, supporting the company as it spears MTM as a new business growth strategy, and leverages intelligent manufacturing to build a robust brand,” added Céline Choussy Bedouet, Lectra’s chief marketing and communications officer.
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