Industry veteran joins Sherpa executive team
10/01/2017
He will be responsible for executing the brand’s commercial strategy, as well as serving as the link between the brand and its sales team. He will also work alongside its marketing and product teams to further build the brand’s reputation in the outdoor industry.
Mr Welling arrives at Sherpa with considerable experience in the outdoor apparel industry, having spent more than 25 years working at brands such as The North Face, Patagonia and Marmot.
Tsedo Sherpa-Ednalino, chief operating officer of Sherpa, backed Mr Welling to become a “key player” at the brand, adding that he was thrilled to appoint someone with such experience and expertise.
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