New design chief at Sherpa Adventure Gear

14/06/2019
Outdoor brand Sherpa Adventure Gear has appointed Maria Vlahos as its director of design. Her role will be to analyse trends and use her existing knowledge of consumers to develop innovative products for the brand’s future collections.

Before joining Sherpa, she was women’s design director at Columbia-owned activewear brand Prana for nearly 20 years. During that time, she was in charge of seasonal products for the brand’s women’s lines. 

“The Sherpa family is so excited to welcome Maria as our director of design. Maria has a fantastic eye for design details and an unrivalled knowledge of our core customer. Her expertise and talent are the perfect match for the exciting direction that Sherpa is headed,” said Kelsie Costa, CEO of Sherpa.

For her part, Mr Vlahos expressed her belief that Sherpa has “enormous” potential, highlighting its use of premium materials and its expert production partners. She also pointed to the brand’s history of giving back to the community as a reason for her decision to join.