New president for Sherpa Adventure Gear

04/01/2019
Outdoor brand Sherpa Adventure Gear has added to its leadership team with the appointment of Peter Novak as its president. He will oversee commercial strategy, sales, marketing and branding at the brand. 

“The Sherpa brand has an incredible story, but is still young and has so much potential,” Mr Novak said. “We have a big opportunity to share this story with more people — generating more brand exposure, expanding into new categories and growing the brand here in the North America.”

Tsedo Sherpa-Ednalino, Sherpa’s chief operating officer, said increasing the brand’s presence in North America would allow it to create more economic opportunities in its native Nepal, where it offers job opportunities and educational support for students, among other things.