Interbike to provide platform for crowdfunded products
04/07/2017
The aim of the zone, which will be called The Incubator, is to give the creators exposure to the industry experts who attend the show. It will be located in a high-traffic location so that attendees can touch and feel the products, as well as speaking directly with the designers about their innovations.
“Just about every company in our industry started out as an idea at some point, and it grew from there,” said Justin Gottlieb, PR & communications director for Interbike. “Our goal with The Incubator is to get these products and their creators in front of our audience and hopefully help launch their products and brands.”
This year’s Interbike event will also feature a new product showcase area, while will allow companies to display one new product innovation in the area of the show with the highest traffic. This is designed to help exhibitors drive visitors to their booths, where they can offer more details about their products.
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