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Under Armour seeks new dimension for footwear business

Sports brand Under Armour has recruited a leading supplier of technology for the 3D printing industry to support it in its pursuit of commercial 3D printed footwear.

The strategic partnership with Germany-based EOS was announced at the recent formnext trade fair in Frankfurt. 

The two companies have said they will work together to scale Under Armour’s 3D footwear business. They will do this by developing advanced laser sintering technology and by leaning on EOS’ experience in industrialised 3D production methods and additive manufacturing.

Under Armour will use EOS’ 3D technology to print powder-based footwear components and the two will jointly develop polymer powder substances for use in 3D printed footwear.

"With EOS' industry-leading laser sintering 3D printing technology, Under Armour can deliver shoes to the marketplace in a meaningful way, creating truly amazing, desirable products which solve our customers' needs in ways that could have never been imagined before," said Clay Dean, Under Armour’s chief innovation officer.