Vibram chooses Portland for new office
19/01/2018
“We are proud to make Portland our newest Vibram home,” said Mike Gionfriddo, CEO of Vibram. “Portland’s proximity to some of our largest partners and an ecosystem of mountain and action sports companies makes it an ideal location and primary market of opportunity for Vibram.”
The Portland office will be led by industry veteran Joel Enderle, who has over three decades experience in branded footwear product development. He will oversee project management and product innovation, while soling designer Robert Lee will lead the design team.
“Beyond just supporting our footwear partners or hunting for new business in the West, Vibram intends to play an active role in the Portland business community,” explained Mr Enderle. “We plan to devote significant resources to further develop Vibram’s presence here and in the West. These new positions along with our new Portland office space will help drive this effort.”
Vibram has already taken steps to makes its presence felt in the Portland community by supplying 2D drawings and rapid prototype parts, new outsole moulds, and a Vibram outsole wall library to the Pensole Footwear Design Academy.