Radici agrees sponsorship deal with Atalanta - sportstextiles: Lea SportsTextiles

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Radici agrees sponsorship deal with Atalanta

02/07/2018
Fibre manufacturer RadiciGroup has announced it will be the main jersey sponsor for its local football club, Atalanta Bergamasca, in the 2018-19 season. 

The company’s name will feature on the jerseys to be worn in all matches in the Italian Serie A League, the UEFA Europa League and the Italian Cup. The kit is made by Spanish sports brand Joma.

At the signing of the agreement, Angelo Radici, president of RadiciGroup, said: “This past season, we had an amazing adventure, during which the RadiciGroup brand name enjoyed great European visibility, particularly in the group’s target markets.”

He was referring to the deal agreed last year for RadiciGroup to be the jersey sponsor for Atalanta’s European matches in the 2017-18 season.

“Today, RadiciGroup is a multinational with sites all around the world producing and selling innovative and sustainable products targeted at numerous sectors, among which sports and football,” added RadiciGroup vice-president Maurizio Radici. “We believe the partnership is also an opportunity to strengthen our business by making RadiciGroup a better and more widely known name.”

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