Nilit’s Sensil brand sponsors desert trekkers
23/10/2018
The event has been organised by an Italian lifestyle magazine in an effort to inspire more women to get outside. Hundreds of women took part in three qualifying events in June and July, led by elite nutritional coaches and trainers. From this group, five finalists were selected and they will now take part in an 80-kilomtere extreme running trek through the desert.
The runners and their coaches will wear high-performance activewear provided by BV Sport. The garments feature Innergy technical fabric from Nilit’s premium brand Sensil, which it introduced in 2017.
Sensil Innergy uses far-infrared technology to gently reflect naturally emitted thermal energy back to the body, which is said to improve muscle oxygenation for peak performance during athletic activity and to aid post-workout recovery.
Pierluigi Berardi, marketing vice president for Sensil, said: “Sensil is strong and resilient, yet soft and comfortable. It is for people who want to feel great while they push past their limits, whether they’re running in the Negev desert or through the streets of a city.”
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