Puma unveils its own intelligent fit system

04/02/2019
Puma unveils its own intelligent fit system
Just a few weeks after Nike presented a new lacing system that it claimed could offer “the perfect fit”, rival sportswear brand Puma has unveiled its own performance fit platform.

It calls this technology Fit Intelligence (Fi). The key to the system is a micromotor that operates a specially configured cable system that tightens the shoes. It can be activated by swiping up or down over a module located on the top of the shoe. 

Puma has said the technology comes with a “smart sensing” feature that can learn the shape of the foot of individual wearers and then adapting the fit to that specific foot. Athletes can also monitor, adjust and finetune the fit using an accompanying smartphone application. 

Fit Intelligence was unveiled at an event in Hong Kong. It will initially be launch in a training shoe designed for workouts and light running. 

The next stage of development will see Puma invite “tech-savvy” customers to test the technology. The testers will be asked to give feedback on the usability, design, engineering and wearability of the shoe, which will inform future development of the system. 

Image credit: Puma.