Footwear drives Puma to another record year - sportstextiles: Lea SportsTextiles

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Footwear drives Puma to another record year

18/02/2019
Footwear drives Puma to another record year
German sportswear group Puma achieved revenue of more than €4.6 billion in 2018. This represents currency-adjusted growth of 17.6% compared to the previous year, when the group recorded annual revenue of €4 billion for the first time.

Its profit on this revenue was €337 million, 37.9% higher than in 2017.

Footwear continued to drive Puma’s growth. In 2018, this segment brought in revenue of just under €2.2 billion, up 16.6% year on year. Running and training were the strongest categories in this segment. 

Apparel sales rose 22.2% to €1.7 billion and revenue from accessories increased 11% to €776 million. 

Puma saw its revenue grow across all regions. In the Europe, Middle East and Africa (EMEA) region, sales were up 11.4% to €1.8 billion. Sales in the Americas increased 16.9% to €1.6 billion, while revenue from the Asia-Pacific region was up 28.8% to €1.2 billion.

Image credit: Puma.

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