Nike Air Zoom Pulse profits to go to children’s hospital
14/11/2019
Product testing was conducted at the hospital to collect worker insights and develop a shoe that tackles the challenges faced by those “everyday heroes who work tirelessly to support patients”, said Nike.
The shoe is easy to get on, off and clean, with a fit, cushioning and traction system designed to secure the foot in all hospital conditions. It has a full-rubber outsole, a flexible drop-in midsole and a Zoom Air heel unit, claiming to make the fit secure, soft and snug.
The coated toe box is designed to protect against spillages, with the shoe’s traction designed for spills as well, by removing closed cells.
Other key design elements of the Air Zoom Pulse include a laceless upper featuring a protective PU-coated synthetic vamp - designed for easy cleaning - an elastic strap for flexible one-handed entry, and full-rubber outsole incorporating a water-dispersive traction pattern.
Six designs have been created through the Doernbecher Freestyle Programme, a collaboration between Nike and OHSU Doernbecher Children’s Hospital to give young patients the opportunity to design a shoe. The programme is now in its 16th year and has raised $27 million, with the profits benefitting the hospital.
The Air Zoom Pulse designs will be released on December 7 at nike.com, with all profits going towards the hospital and the Freestyle Program.
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