It is part of a wider initiative called Nike Design Exploration, led by the Nike Sports Research Lab, where scientists and designers are using body motion studies and athlete data for “a bold new conduit for game-changing apparel and footwear collections”. 

Kurt Parker, Nike vice-president of apparel design, said: “Innovation arrives when you become so familiar with a process that you allow yourself the opportunity to reinvent it. With that in mind, Nike Design Exploration asks us to push the boundaries of the familiar, exploring new territories of creativity and expertise.

“Every Stitch Considered is ultimately a sportswear-inspired lifestyle collection, but our unique understanding of the body in motion, based in decades of scientific study, paired with dedicated old-world Italian craftsmanship, sets these garments apart as distinct, timeless articles.”