China: Nike sales soar past $15 million in 60 seconds
04/11/2020
Within one minute of Alibaba’s Tmall opening for the first phase of China’s annual Double 11 – or Singles’ Day – shopping festival at 00:00 on November 1, turnover for sports brand Nike surpassed the ¥100 million (roughly $15 million) mark, local media have reported.
It means Nike is the first sportswear brand to achieve ¥100 million in sales on the platform during Double 11.This year’s festival is three days' longer than in previous years, due to it being the first large-scale event of its kind to take place in China since the start of covid-19. The first "wave” ran from November 1-3, with the second wave set to begin on November 11, the festival's typical start date.
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